educate your client
After spending 6 days on a boat and taking most of my showers standing on the back of the boat and letting the soap rinse off into the ocean, my hair took quite the beating and I was pretty close to having dreads. I figured it was time for a haircut so I went to the closest hair place that did haircuts for $20 or less, mostly I picked them based on coupons I can find to go along with them. I don't need much when I get a haircut, just a trim mostly so I don't see the point in spending $100 to get it cut at some fancy place. I think the fancy places are mostly for those people who don't like their hair the way it is. They want to spend bookoo money to get their hair colored, cut it in such a way that it doesn't naturally grow, or artificially have it altered to be curly instead of straight or vice versa. On the flip side, I like my hair, so I just want it cut, and the less often the better, because I like it long.
So I went in for my $20 shampoo and cut (because lord knows you can't cut curly hair when it's dry) and was pleasantly surprised by the care taken by the woman to do a great job. It was the first time ever that I was asked to stand up for my haircut instead of sit down due to the fact that my hair was so long and she wanted to ensure it was the same length all around. She didn't want the chair getting in the way of pulling it straight down. I feel that even though my hair is long, it's not longer than it's been in the past so I felt as though this woman really cared about doing a good job.
Additionally, when this woman was washing my hair, she made sure to inform me about how important it was to rinse my hair in cold water especially when rinsing conditioner. Apparently when you rinse with warm water it just washes all that nice product down the drain and it doesn't get the opportunity to do its job on your hair in the long run. I certainly am one who appreciates hot water when showering but will certainly rethink this if it truly is negating the application of conditioner in the first place.
I say all this to say, that the woman who washed and cut my hair for $20 cared about me as a customer in the same way as if I had paid $100 and I appreciated that. She wasn't just interested in trying to sell me a product for my hair, she was trying to educate me as her client/customer about how to use products, regardless of whether or not I bought any from her. I walked away from that experience as a more informed client and not because I did some google searching to educate myself, but because someone who provided me a service also wanted me to be informed. I didn't ask for that knowledge but I would have never even known to ask for it either. When we all get absorbed in our own little worlds, we miss out the knowledge that comes from other worlds unless people share it with us or we ask for it. I am sure that hair stylists think it's common knowledge to wash you hair in cold water (and maybe it is for people who typically spend $100 on a haircut) but for those who don't, they will never know unless someone educates them about it. I love to be empowered by knowledge I didn't know was out there, no matter how big or small.
Educate your client.